BrXnd Conference NYC 2023—May 16 // BrXnd Dispatch vol. 012
Join us May 16 in NYC for a day of projects, ideas, and conversations at the intersection of brands and AI.
You’re getting this email as a subscriber to the BrXnd Dispatch, a weekly email at the intersection of brands and AI. Today’s email is a special announcement. If you’d like to learn more or sponsor the event, please be in touch.
Hi all, I’ve been starting each Dispatch email saying I would soon have a date and a venue for the upcoming BrXnd Marketing X AI Conference in NYC. Well, it’s here.
May 16, 2023
10 am - 4 pm
NeueHouse Madison Square (Penthouse)
The Penthouse has space for 200 attendees. Here’s what the space looks like:
I’m also happy to announce that the first round of tickets are now on sale. Until the end of this month, early bird tickets are $400 (20% off the list price). There are also group discounts if you are bringing a few folks from your company. All the details are available on the site.
EARLY BIRD TICKETS
20% OFF UNTIL 4/1
GET YOURS NOW
Speaking of … the site got a significant facelift thanks to the amazing folks at Otherward, a brand design agency in NYC. They’ll be talking about the process and how they integrated AI into the identity at the conference, but here’s a little teaser:
There’s lots more going on with the identity, and I’ll have a much more full writeup of the work in a coming Dispatch, but it’s fun and unique, and represents the possibilities and excitement around brands and AI. So be sure to check out Otheward.
While I’m not quite ready to announce any of the event’s programming, rest assured it will be very good. Everyone who came to our conferences at Percolate walked away inspired, and I’m going for a similar level.
And while you’ll have to wait for the specific speakers, as part of this launch, I’m also announcing a project I have been working on with my good friend Tim Hwang. As part of the conference, we are putting on an Ad Turing Test to see whether industry experts can differentiate AI ads from those made by humans. From the site:
With the rapid growth of AI tools and some examples of uncannily good ad copy and images generated by machines, we believe it’s a perfect moment to ask the same question of advertising experts: can they correctly identify whether an ad was produced by a computer or a person? We’re betting that recent advancements in AI make this way more difficult than people would believe.
For our test, we will be recruiting an esteemed panel of judges from across the brand and advertising world to make the call on whether AI is up to the task of besting human creatives. The format will be a print ad—8.5x11–for a fictional brand that will be distributed to all participants. Humans and computers alike will have one month to deliver their best work against the brief to the panel, who will attempt to guess whether the ad was made by a computer or a person.
Lots more info and the full jury list are available on the site. We still have time for entrants if you’re interested in competing as an AI team. It’s free. Just add your info here.
Of course, none of this would be possible without my generous sponsors—a big thank you to LinkedIn, Redscout, Nova, Otherward, and Persistent Productions. Please be in touch if you’d like to add your name to this list and be part of the premier event at the intersection of brands X AI.
Thanks for all the support and ideas over these last few months. This is all great fun. I hope you’ll join me on May 16, and feel free to reply or be in touch if you have any questions.